What should a social media package include? [EN]

If you're thinking about hiring a social media agency or consultant,

you may be wondering what should be included in a social media package.

With so many options out there, it can be tough to determine which services are essential and which ones are just nice to have.

So, here's a rundown of what a social media package should include:

Strategy development

Your social media package should include the development of a comprehensive social media strategy that aligns with your business objectives. This should include defining your target audience, determining your content calendar, and establishing your brand voice and visual identity.

Account setup and management

Your social media package should include setting up and managing your social media accounts across all relevant platforms, including Facebook, Twitter, Instagram, LinkedIn, and others.

Content creation and curation

Your social media package should include the creation of high-quality, engaging content that resonates with your audience. This may include original content, as well as curated content from other sources.

Posting and scheduling

Your social media package should include the posting and scheduling of your social media content to ensure consistent, timely delivery to your audience.

Analytics and reporting

Your social media package should include regular analytics and reporting to track your progress and measure the effectiveness of your social media strategy.

Community management

Your social media package should include community management services, such as responding to comments, answering questions, and engaging with your audience to build relationships and foster loyalty.

Advertising

Your social media package should include social media advertising services, such as creating and managing social media ad campaigns to reach a broader audience and drive sales.

Of course, the exact services included in your social media package will depend on your business's specific needs and goals.

But in general, a comprehensive social media package should include these essential services to help you achieve success on Social Media.